Find & Close Your Revenue Gaps in Under 15 Minutes
Sales Gap Finder™ identifies exactly where you're losing revenue and shows you the precise actions to close those gaps. No guesswork. No spreadsheets. Just results.
Most businesses spend on six different marketing channels without knowing which one is actually closing the deal — or where the dollars are quietly leaking out.
But you can't say which ones actually produce bookings — and which ones are draining your budget without showing up in your revenue.
Engagement keeps growing — but the engagement isn't converting to customers. Likes are loud. Bookings are quiet.
The numbers are there but they don't tell you what to fix next, in what order, or how to close the gap between where you are and where you should be.
Sales Gap Finder™ unifies every marketing channel onto a single performance dashboard — then tells you exactly where the gaps are, why they exist, and what to do about them.
At-a-glance health of all six marketing channels in one view — current performance, target benchmark, and the gap between.
Track every stage from reach to booking, with weekly visibility into where leads enter, where they convert, and where they fall away.
Real return-on-investment per channel — not vanity metrics. Know what each dollar of spend actually produces, by channel and by week.
The BAPSC™ framework applied to your marketing — surface the unprofitable behaviors, unprofitable attitudes, product/service breakdowns, business systems gaps, and customer voice driving every gap.
Don't just diagnose — close the gap. Each session generates a prioritized action plan with weekly accountability checkpoints.
Ask the Coach Nic methodology in plain English. The AI Coach is trained on 29 years of performance management coaching — context-aware to your data.
Smart Upload pulls from CSV, Excel, or your platform exports. AI-assisted column mapping handles the rest.
BAPSC™ root cause analysis surfaces the unprofitable behaviors and attitudes, product/service breakdowns, business systems issues, and customer voice driving each marketing gap.
Strategic Action Plan generated for each gap, with weekly accountability rhythm to keep your team executing.
When your marketing isn't producing customers, there's a gap. BAPSC™ — Coach Nic's diagnostic framework — finds it. We surface the unprofitable behaviors in your marketing, the unprofitable attitudes driving them, the product/service issues those behaviors point to, the business systems that need fixing, and what your customers' voice says about all of it. Then we build the action plan.
Five domains. One diagnosis. A scorecard you can actually act on — whether you sell products, deliver services, or both.
"Your gift will make room in the marketplace, but performance management will keep you there."
— Coach Nic · 29 Years · 3,600+ TrainedCoach Nic walks you through the diagnostic in under three minutes — from data import to action plan.
Watch how businesses transform their sales performance using Coach Nic's gap management methodology.
More client stories coming soon. Want to share yours? info@coachnicdc.com
29 years of proven methodology. Direct training from Coach Nic. A platform that runs the system for you. Every subscriber gets all of it.
2-hour live group session with Coach Nic. You leave knowing exactly how to use the platform and apply the methodology to your marketing.
VALUED AT $500 · INCLUDED
34 courses, 170 lessons, every AI coaching prompt. Always growing — new courses release throughout the year, included as they go live.
VALUED AT $497/YR · INCLUDED
24 live sessions a year with Coach Nic or a Coach Nic team member. Reinforce the methodology. Get your questions answered. Stay sharp.
PART OF SGF ACADEMY · INCLUDED
The Sales Gap Finder platform. Weekly tracking, channel-level performance, BAPSC™ root cause, RFM™ segmentation, AI-powered recommendations.
VALUED AT $1,188 · INCLUDED
Get all of it for as little as $1,188 in Year 1 — and the same $2,185 in value every year you stay subscribed.
"Your gift will make room in the marketplace, but performance management will keep you there." — Coach Nic
Three days in Washington DC. Four expert faculty. Your marketing data on the screen. Your gaps surfaced live, diagnosed in real time, and closed before you go home. This isn't where you learn about SGF — it's where you live inside it.
Most conferences hand you a workbook and a slide deck. Gap Closers™ hands you the platform — running on your real marketing numbers — with four faculty working alongside you for three days straight.
You enter your marketing data before Day 1. By the end of Day 3, you don't leave with notes. You leave with a system you've already started running.
At Gap Closers™, SGF stops being an app and becomes the operating system every attendee runs on. Faculty don't demo it — they coach with it, live, on your data, in front of you.
Every ticket includes 3 months of SGF Solo ($497) + 3 months of SGF Academy ($147) — a $644 value, included with every tier.
3 days in Washington DC · SGF Solo + Academy access included · Limited seating
Find and close your revenue gaps with the plan that fits your business. Every plan includes full SGF Academy access. Cancel anytime.
For individual business owners
$497
One-time onboarding investment
For multi-location operations
$894
One-time onboarding investment
Secure checkout powered by Stripe · Questions? info@coachnicdc.com
Your Solo plan covers one person — you. Add a seat pack to track sales behaviors, cadence adherence, and unprofitable gaps for everyone on your team. Packs stack on top of your $99 Solo plan.
Each pack adds seats to your existing account — nothing is lost. Seats activate as soon as your payment is confirmed.
Already chose your plan?
Three layers that work together. Set them up during onboarding, or pay twice later.
The methodology — 29 years of gap analysis distilled into a system you run weekly.
FROM $497 ONBOARDING
Wires your ad platforms, email tools, and analytics to SGF. Clean data from day one — not month six.
$1,497 ONE-TIME
We run the playbooks for you. Three tiers from monitoring to full operations.
FROM $997/MONTH
Recommended stacks
$497
$1,497
$997/mo
$894
$1,497
$1,997/mo
Set up during onboarding = done in week 1.
Add later = redo your data setup, lose months of campaign learnings, pay twice for integration work.
Just want the platform? Start here: Solo $497 or Multi-Location $894
The methodology that took 29 years to build — now organized into 34 courses, 170 lessons, AI coaching prompts, and twice-monthly live training with Coach Nic. Always growing. Always included.
Your Academy access is included — no extra subscription needed. Launch the Academy and pick up where the methodology takes you next.
Not yet a subscriber? Start with any SGF plan above — Academy access activates with your subscription.
"The app is new. The methodology is 29 years old." — Coach Nic
For business owners who want results without doing the analysis themselves. Coach Nic and team work directly inside your SGF account — you get the gaps closed, not just identified.
All Done-For-You tiers include a one-time $1,500 setup.
We monitor your marketing gaps weekly, flag what's slipping, and tell you exactly what to fix. You stay in control — we keep you accountable.
We work the gaps with you. Strategy, marketing funnel review, BAPSC™ diagnostics, and accountability — weekly. You execute, we drive the rhythm.
We run your marketing performance rhythm end-to-end. Coach Nic himself reviews your numbers monthly and steers strategy. The closest thing to a fractional Coach Nic on staff.
Custom enterprise engagements available for franchise systems, agencies, and BDOs — request a quote.
Stop typing your numbers into the SGF platform every week. We connect your ad platforms, email tools, and analytics so your marketing data flows in automatically — clean, accurate, and ready for analysis.
If your data isn't flowing, you're guessing. Manual data entry kills the rhythm. Sync it once, run on auto-pilot from there.
Already on a Done-For-You tier? App sync is included — you don't need to buy this separately.
Questions? Call (202) 914-6595
Run your coaching and consulting practice on the Sales Gap Finder™. Manage a roster of client workspaces, deliver Coach Nic's methodology under your own guidance, and build recurring revenue on every client you bring on. Your clients subscribe at standard SGF pricing — you keep 70% of every subscription.
Month-to-month or annual — your choice. No long-term contract required. If you're building a book of client subscriptions for the year, the annual plan locks your rate and pays for itself fast.
Every client you bring on subscribes to the Sales Gap Finder™ at standard pricing — for example, $99/month for a Solo client. You keep 70% ($69.30); the platform keeps 30%. Profit figures above assume a full roster of Solo clients; clients on higher tiers earn you more.
Notice the pattern: the more slots you fill, the higher your profit per client — from $44.60 per client on Coach 10 to $53.36 on Coach 50 — because your platform fee spreads across more clients. Fill your roster, and every client after break-even is pure recurring profit.
Every Coach Plan includes the training to use the tool effectively — full SGF Academy access and an onboarding intensive, so you're equipped from day one. Want to publicly teach the methodology and carry the title Certified Sales Gap Finder™ Coach? That credential is optional and available separately. See certification →
Coaching another coach is a special case — contact Coach Nic directly. Client subscriptions are billed by Coach Nic DC; your 70% share is remitted to you. Standard end-user pricing applies to all clients regardless of how they enroll.
Carry the methodology forward. Train directly with Coach Nic in person, then deliver the BAPSC™, P.R.O.F.I.T.™, and RFM™ systems to your own clients with full credentialing and the SGF platform behind you.
1-week in-person intensive in Washington, DC followed by 4 weekly virtual Q&A and support sessions. Five total weeks, designed to make you fluent and confident.
Application required · Limited cohort size
Start your free 24-hour test drive. No credit card required. See where your marketing gaps are in under 15 minutes.
Running your own marketing across a few channels. Want a clean view of what's working and what's leaking.
Try the Solo DemoHelping clients close their marketing gaps. Want white-label reports and a method that scales across your roster.
Try the Coach DemoMultiple locations or franchisees to track. Want cross-location performance comparisons and consolidated reporting.
Try the Franchise DemoStart your 24-hour test drive — no credit card needed. Get your first marketing diagnostic in under an hour.
Start Free Trial